FIFA U-20
World Cup Chile 2025
Client
FIFA
Branding / Design
Justified Studio
Production / Motion Design
Agio
Team
Riccardo Agostinelli, Gabriele Montinaro, Riccardo Favatà
When the world watches, every detail has to perform.
This year we stepped onto the global pitch, contributing to the Motion Design for the FIFA U-20 World Cup 2025 in Chile. A project where rhythm, tradition, and identity all had to move in perfect sync with the spirit of the tournament.
Joining forces with the team at Justified Studio, who developed the Brand Identity, we created the Motion Toolkit for the entire event, including: Logo Animation, Banners, Icons Animation, Typography in Motion, Transitions and more.
The focus was on creating a flexible and modular motion system capable of scaling across multiple formats: broadcast, social, stadium screens, and digital platforms.
Our process
Special attention was given to typography animation, balancing readability with expressive movement inspired by football dynamics, quick accelerations, sharp stops, and rhythmic flows.
Transitions were designed to feel energetic yet controlled, echoing match tempo shifts and moments of tension.
The result is a robust motion language that supports the visual identity at every touchpoint, performing under pressure and delivering a consistent, high-impact experience worthy of the global stage.
