FIFA U-20
World Cup Chile 2025

Client →
FIFA

Branding / Design →
Justified Studio

Production / Motion Design →
Agio

Team →
Riccardo Agostinelli, Gabriele Montinaro, Riccardo Favatà

When the world watches, every detail has to perform.
This year we stepped onto the global pitch, contributing to the Motion Design for the FIFA U-20 World Cup 2025 in Chile. A project where rhythm, tradition, and identity all had to move in perfect sync with the spirit of the tournament.

Joining forces with the team at Justified Studio, who developed the Brand Identity, we created the Motion Toolkit for the entire event, including: Logo Animation, Banners, Icons Animation, Typography in Motion, Transitions and more.

Black and white photo of four people standing in a row, with a yellow crown graphic overlayed on their faces.

The focus was on creating a flexible and modular motion system capable of scaling across multiple formats: broadcast, social, stadium screens, and digital platforms.

Our process

Blue background with a large white letter G in the center

Special attention was given to typography animation, balancing readability with expressive movement inspired by football dynamics, quick accelerations, sharp stops, and rhythmic flows.

Close-up of a soccer player wearing black shorts, white socks, and cleats, kicking a soccer ball on a field.
Abstract geometric shapes in blue, gold, and pink on a dark blue background.

Transitions were designed to feel energetic yet controlled, echoing match tempo shifts and moments of tension.

A solid dark blue background.



The result is a robust motion language that supports the visual identity at every touchpoint, performing under pressure and delivering a consistent, high-impact experience worthy of the global stage.

Soccer player in white jersey running on field with a soccer ball, opponents in dark jerseys nearby, stadium in background, black and white photo.