Luma AI
Client →
Luma
Production →
Agio
Creative Direction →
Riccardo Agostinelli
Team →
Riccardo Agostinelli, Dillan Sampaio, Gabriele Montinaro, Aditya Aman, Eliseu Junior, Bryan Medrano, Eduardo Pellegrino
Our ongoing collaboration with Luma AI team has evolved across a wide range of launches, product explainers, UI systems, and motion-focused campaigns.
It especially evolved across two parallel directions: on one side, the creation of UI and website animations designed to showcase the platform’s tools, workflows, and interactions in a clean and intuitive way; on the other, the development of more cinematic and experimental launch videos for projects such as Luma Agents, UNI-1, and UNI-1.1 API.
For the launch campaigns instead, the approach became more conceptual and emotionally driven, building visual narratives centered around motion, gradients, typography, and spatial compositions.
Our process
Luma →
Website Animations
UNI 1.1
For the product and interface side, we focused on translating complex AI workflows into clear and engaging motion systems, creating explainer animations and modular website assets capable of visually guiding users through the platform experience.
A recurring visual element throughout several of these projects was the spherical orb shape associated with the Agents ecosystem, which became the foundation for a broader motion language based on circles, radial movement, and evolving gradient spaces.
These elements helped unify the visual identity across different deliverables while maintaining flexibility between UI-focused communication and larger cinematic storytelling.
Our process
Luma →
Website Animations
UNI 1.1
