Luma AI

Client →
Luma

Production →
Agio

Creative Direction →
Riccardo Agostinelli

Team →
Riccardo Agostinelli, Dillan Sampaio, Gabriele Montinaro, Aditya Aman, Eliseu Junior, Bryan Medrano, Eduardo Pellegrino

Our ongoing collaboration with Luma AI team has evolved across a wide range of launches, product explainers, UI systems, and motion-focused campaigns.

It especially evolved across two parallel directions: on one side, the creation of UI and website animations designed to showcase the platform’s tools, workflows, and interactions in a clean and intuitive way; on the other, the development of more cinematic and experimental launch videos for projects such as Luma Agents, UNI-1, and UNI-1.1 API.

A collage of seven diverse images including a black-and-white cartoon of a witch, a person in a green costume sitting at a diner, a woman with pink liquid splashing, a desert scene with a man in a robe, a woman with long hair looking down, a calm water scene with a bowl floating, and a swirl pattern on a white background.

For the launch campaigns instead, the approach became more conceptual and emotionally driven, building visual narratives centered around motion, gradients, typography, and spatial compositions.

Our process

Luma →

Website Animations
UNI 1.1

Graphic design with a circular arrangement of white dots on a dark background and the partial word "Sea" visible.

For the product and interface side, we focused on translating complex AI workflows into clear and engaging motion systems, creating explainer animations and modular website assets capable of visually guiding users through the platform experience.

Screenshot of a digital character design workflow with a storyboard, character reference, and character designer labels.

A digital graphic with the word 'Thin' in the center, surrounded by scattered light blue dots on a dark background.

A recurring visual element throughout several of these projects was the spherical orb shape associated with the Agents ecosystem, which became the foundation for a broader motion language based on circles, radial movement, and evolving gradient spaces.

An animated loading icon featuring a spinning blue circle on the left and a solid black square on the right against a gray background.

These elements helped unify the visual identity across different deliverables while maintaining flexibility between UI-focused communication and larger cinematic storytelling.

A small mobile device displays an animated scene of a young girl walking along a cobblestone street in a coastal town at dusk, with buildings and a lighthouse in the background.

Our process

Luma →

Website Animations
UNI 1.1

Starry night sky with a bright star or planet visible in the center.

Skincare product campaign featuring an amber glass bottle, natural window light, stone pedestal, and sage green wall with shadow of plant. Text overlay says "Glow naturally".