PhotaLabs

Client →
PhotaLabs

Production →
Agio

Creative Direction →
Riccardo Agostinelli

Team →
Riccardo Agostinelli, Gabriele Montinaro, Amna Iqbal, Emeline Clement, Toni Cancian

We truly enjoyed collaborating with PhotaLabs team to create their launch video, along with a series of animations and asset kits for their website.

PhotaLabs is a research-driven company developing personalized visual GenAI technology designed to enhance and transform your own photos in a way that stays true to your identity, your memories, and your real experiences.

A woman with long dark hair wearing a black top holding a small white dog, posing against a red background on a card labeled '01'.

We combined this with subtle design elements to appeal both to a broad audience and to more technical, professional users.

Our process

Children playing violins in a classroom with wood-paneled walls and large window showing trees outside.

Starting from the storyboard and styleframes, we built the project around a clear before/after concept, working directly on images to showcase how PhotaLabs elevates visuals from low to high quality.

Blurred image of a person with long hair, possibly on a social media profile or avatar, with blue, white, and yellow background colors.
Black silhouette of a person lifting weights against a light background.

The animation phase focused on highlighting key features either by directly transforming the images or by simulating prompt-based improvements.

A smartphone screen displaying a photo of a wedding couple and a guest standing outdoors in front of a floral archway.
A black background with white text reading "Would you rather have super strength or the ability to fly?"