Reaktor

We were commissioned by Reaktor to concept, design, and produce a new brand video for the creative technology company, overseeing the project from initial design exploration through final motion production.

Client →
Reaktor

Production →
Agio

Creative Direction →
Riccardo Agostinelli

Team →
Riccardo Agostinelli, Amna Iqbal, Emeline Clement, Dillan Sampaio, Dushyant Panchawat

Gray background with a bold black letter 'P' centered.

The concept was strongly driven by typography and
text-based animation, using language as the main
storytelling device.

Our goal was to translate Reaktor’s voice and positioning into a dynamic visual narrative, while carefully adapting key elements from their brand guidelines, including color systems, iconography, and geometric shapes.

A yellow background with black symbols, including a large letter D in the center, gray squares on either side, and small black dots with dotted lines connecting them.

Throughout the process, we focused on building a cohesive motion language that could feel both expressive and systematic, balancing experimentation with brand consistency.

A donut chart with segments labeled 5%, 10%, 15%, and a large 50% segment in yellow. The center contains the text 'Test it' in black.

The image has a light gray background with four quarter-circle shapes in white and yellow, along with the word 'Make' centered in black text.

Particular attention was given to pacing, transitions, and visual continuity to ensure the film flowed naturally while maintaining clarity and impact.

Screenshot of a dark interface with the word 'Assess' in the center and various icons above it, including a square with dashed border, light bulb, document, speech bubble, thumb up, and eye.

A graphic with a gray background that features the words 'and criticize it' in large black letters, surrounded by various black and yellow geometric shapes, question marks, and partial sections of shapes, creating an abstract design.