Reaktor

We were commissioned by Reaktor to concept, design, and produce a new brand video for the creative technology company, overseeing the project from initial design exploration through final motion production.

Client:
Reaktor

Production:
Agio

Creative Direction:
Riccardo Agostinelli

Design:
Riccardo Agostinelli, Amna Iqbal, Emeline Clement

Motion Design:
Riccardo Agostinelli, Dillan Sampaio, Dushyant Panchawat

The concept was strongly driven by typography and
text-based animation, using language as the main
storytelling device.

Our goal was to translate Reaktor’s voice and positioning into a dynamic visual narrative, while carefully adapting key elements from their brand guidelines, including color systems, iconography, and geometric shapes.

Throughout the process, we focused on building a cohesive motion language that could feel both expressive and systematic, balancing experimentation with brand consistency.

Particular attention was given to pacing, transitions, and visual continuity to ensure the film flowed naturally while maintaining clarity and impact.